It’s here! The 2016 donorCentrics Annual Report on Higher Education Alumni Giving is hot off the press and ready for viewing. The Report looks at alumni participation, donor retention, reactivation, and donor acquisition trends from more than 200 institutions around the country.
Highlights from the Report include:
- Despite a roaring economy, 2016 was a questionable year for higher education alumni giving with fewer new and reactivated donors and a decrease in revenue among private institutions
- Retention rates remained steady as retained donors continued to give more, boosting ultimately the major giving pipeline
- More donors are giving more gifts within a fiscal year, representing three consecutive years of growth
