How Political Giving Impacts Your Fundraising

During election years, some social good leaders worry that political giving may displace regular giving. However, research has shown that politically engaged supporters donate even more to the causes they care about during election years.

This guide will help you learn how to harness civic engagement for your cause. Discover how you can tailor your fundraising strategies this election season with tips like

  • How to prepare communications for civically engaged supporters
  • How to steward your givers through strategies like segmentation and personas
  • How to leverage fundraising tactics from political campaigns

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