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Corporate Giving

To chart your organization’s performance and inform your fundraising strategies for the year ahead, check out the following highlights, trends, and statistics with this review of corporate giving.

Year-over-Year Corporate Giving

According to Giving USA, giving by corporations totaled $20.05 billion in 2018, representing 5% of all annual charitable giving.1 2018 figures increased 2.9% compared to 2017 and included cash and in-kind contributions made through corporate giving programs, grants, and gifts from corporate foundations. Viewed from another lens, corporate giving represented 0.9% of corporate pre-tax profits, or the profits a company earns prior to paying its corporate income tax. Giving USA assesses that the corporate giving as a percentage of pre-tax profits is, on average, about 1.1% from year to year, marking 2018 as a slight increase from a low point of 0.7% in 2013.

Employee Giving

The average annual employee donation per worker is $724.2 By comparison, the average annual company match per full-time employee is $690. Trends indicate that employees are more likely to engage at a higher rate with workplace programs that offer both giving and volunteering opportunities. In general, trends in workplace giving harmonize with generational trends, showing that older Americans and retirees give more—almost 4.5 times more per year in donated dollars compared to full-time employees.