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Corporate Giving

To chart your organization’s performance and inform your fundraising strategies for the year ahead, check out the following highlights, trends, and statistics with this review of corporate giving.

Year-over-Year Corporate Giving

According to Giving USA, giving by corporations totaled $21.09 billion in 2019, representing 5% of all annual charitable giving.1

2019 figures increased by an estimated 13.4% compared to 2018 and included cash and in-kind contributions made through corporate giving programs, grants, and gifts from corporate foundations.

In 2019, the U.S. Gross Domestic Product (GDP) increased 4.1% over 2018, and corporate pre-tax profits stayed flat at 0.2% in current dollars. These economic indicators have been found to positively affect corporate giving.

Employee Giving

The average annual employee donation per worker is $724.2 By comparison, the average annual company match per full-time employee is $690. Trends indicate that employees are more likely to engage at a higher rate with workplace programs that offer both giving and volunteering opportunities. In general, trends in workplace giving harmonize with generational trends, showing that older Americans and retirees give more—almost 4.5 times more per year in donated dollars compared to full-time employees.