Year-over-Year Overall Giving
2018 continued to be the longest sustained period of charitable giving growth since the last recession; overall charitable giving in the United States increased 1.5% on a year-over-year basis.1 It appears that giving levels normalized following two years of significant growth induced by widescale political momentum, natural disasters and more in 2016 and 2017. This is demonstrated by a broader view of fundraising over the last 36 months ending in December 2018, which reveals that overall giving has grown by 9% and online giving by 17%. These trends reinforce a return to normal fundraising levels following sharp spikes in giving.
Overall Giving by Organization Size
In 2018, large nonprofits, with annual total fundraising amounting to more than $10 million experienced a 2.3% increase in year-over-year giving; medium-sized organizations with annual fundraising revenue between $1 and 10 million experienced a 2.0% increase; and small nonprofits with less than $1 million in annual fundraising revenue declined by 2.3% year over year.
For more information on this topic, please visit: Online Giving by Organization Size
Overall Giving by Month
A look at giving trends by month shows that December remains the largest month for giving across the year. 2018 represented a slight departure from this trend and gave way to the biggest shift in distribution across other months. In December 2018, 17.0% of all gifts were donated; June 2018 was the second highest month for giving with 9.7% of all gifts donated.
For more information on this topic, please visit: Online Giving by Month
Overall Giving by Vertical
Arts and Culture organizations had the largest growth in overall giving in 2018, growing by 5.5%. Animal Welfare, International Affairs, Higher Education, and Public and Society Benefit organizations also experienced significant growth in overall giving compared to 2017. As with overall giving trends, an examination of smaller growth rates in these sectors should take into consideration the higher levels of giving experienced in 2016 and 2017.