Welcome to The Explorer

The Premier Online Knowledge Base for Information and
Statistics About Social Good

Browse The Explorer

Overall Online Giving

Chart your organization’s performance and inform your fundraising strategies for the year ahead with this review of online giving statistics, highlights, and trends.


Year-over-Year Online Giving

According to the Charitable Giving Report, online giving increased by 6.8% in 2019. 1 This was a return to strong online giving growth rates, in line with trends experienced prior to 2018.

This is further demonstrated by a broader view of giving over the last 36 months ending in December 2019, which revealed a 9.6% increase in online giving over the last three years. A longitudinal view of giving provides a more representative perspective of what is happening with charitable giving across the United States.

1 2020, Blackbaud Institute, 2019 Charitable Giving Report


For more information on this topic, please visit: Year-over-Year Overall Giving

top

Online Giving by Organization Size

In 2019 large nonprofits, with annual total fundraising more than $10 million, experienced a 4.9% increase in year-over-year online giving; medium sized organizations with annual fundraising revenue between $1 to 10 million grew their online giving by 7.1%; and small nonprofits with less than $1 million in annual fundraising revenue increased by 8.3% year-over-year.


For more information on this topic, please visit: Overall Giving by Organization Size

top

Online Giving by Month

2019 showed a spike in online giving during the month of December, which captured 19.8% of all online donations. This underscores the significant amount of online giving organizations still drive through end-of-year campaigns. Ensure that your organization is equipped to take its end-of-year campaigns online and offline. You must convey a key message that resonates with supporters. Think about what you want to say and how to tweak it for each platform.


For more information on this topic, please visit: Overall Giving by Month

top

Online Giving by Subsector

According to the Charitable Giving Report, Environment organizations experienced the highest online giving growth in 2019 with a significant, 10.4% increase in online giving. Alongside this subsector, Animal Welfare organizations also experienced double digit growth in online giving. Only the Medical Research subsector experienced a decrease in online giving in 2019 compared to 2018.


For more information on this topic, please visit: Overall Giving by Subsector

top

Mobile Giving

The Blackbaud Institute has measured the growth in online donations made on mobile devices for many years now. In 2019, an estimated 26% of online donations were made using mobile devices. This has grown steadily since 2014 when it was just 9% of online donations.

Today’s social good organizations must be mobile friendly in order to compete. Your supporters expect to be able to find information about you with just a moment’s notice, and mobile devices provide for that ease of use.

top