Leveraging a Single Source of Truth
By now, most organizations maintain a fundraising database, yet far fewer leverage these systems across their internal teams. When staff are misaligned in how to work with data, or when data is hard to find or out of date, it actively diminishes the value you can derive from your database. All of these factors up the ante for establishing a “single source of truth” for data management at your organization.
A single source of truth allows everyone within an organization to rely on the same data when making decisions. This provides your team with a one-stop shop view of data. By having a CRM system organized so that all data goes into and comes out of one location, and by engaging your team to use this tool in a structured way, you gain greater control and ease of use. Establishing a single source of truth provides consistency to your team and gives them the ability to access and share data more easily. As you continually grow your file and connect with new donors and fundraising platforms, collecting your data in one place will keep it clean and give your team control.