Overall Giving
Charitable giving continued to grow in 2021 in response to the ongoing needs associated with the pandemic. While the world adjusted to a new normal, the growth in giving exceeded nearly everyone’s expectations. Not only did both overall giving and online giving grow, but the average donor was more generous than ever. Charities of all sizes were rewarded for their resilience, and donors demonstrated their enduring dedication to supporting the causes they care about.
In 2021, overall charitable giving in the United States increased 9% from the previous year. The average donation for higher education organizations was $1,631, positioning them among the leaders within this trend. The average online donation in the higher education subsector was $421. Higher education organizations received 2.7% of total fundraising from online giving in 2021. See the 2021 Charitable Giving Report for more.
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Past 12 Months
Data from the Blackbaud Institute Index, which captures quarterly giving statistics, shows that in the last 12 months, higher education institutions experienced an 14.5% increase in overall fundraising and a 13.6% increase in online fundraising compared to the previous 12 months ending December 2020. Check out the Blackbaud Institute Index for more insight.
For more information on this topic, please visit: Total Overall Giving