Vital Signs

Donor retention should be the predominant goal for all fundraisers. The Blackbaud Institute’s Vital Signs series delves into the current state of the donor marketplace and why it’s crucial that organizations take a donor-centered approach to fundraising. Part 1 uncovers the changing behavior of donors and addresses the lower number of households giving, and Part 2 sets out to uncover specific retention strategies and expand upon the initial findings in Part 1.

Read this series to learn how you can embrace the fundraising tactics that work for today’s donors and build a retention strategy that works for your organization.