The Next Generation of American Healthcare Giving

Understanding your supporters on a fundamental level makes you a better advocate for your organization. The first-ever Next Generation of American Healthcare Giving provides a data-backed look at the charitable habits, preferences, and behaviors of healthcare donors by generation. By deeply examining the ways in which Generation Zers, Millennials, Generation Xers, Baby Boomers and Matures give, you’ll tap into key findings that reveal:

• Baby Boomers are the most generous healthcare donors
• Healthcare giving is distributed across a wide variety of channels
• On average, healthcare donors give to a higher number of organizations than donors overall

There’s more great insight in the report. Download your copy and start reading today!