Spotlight

What Can We Expect from GivingTuesday in an Election Year?

Do political donors continue their generosity into year-end?

This GivingTuesday comes on the heels of the recent U.S. election. A groundswell of donor support has emerged this year across the political spectrum, with record breaking campaign donations. Fundraisers can harness this momentum, turning the heightened civic spirit into a powerful force for impact. This new analysis of data from recent election cycles reveals encouraging trends in giving from GivingTuesday and beyond.

In this report, you will find:

  • New data on year-end giving trends and how they are influenced by election cycles.
  • Predictions of which causes will benefit most from this election cycle on GivingTuesday.
  • Insights to inform your strategy on GivingTuesday and throughout the year-end giving season.