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Analytics is the key to unlocking your database and letting the data within it drive your fundraising and lead your organization to success. In our eBook Analytics-Driven Fundraising: Everything You Need to Reach Financial Success, we give you all the information you need to become an analytics-driven organization.
What’s in the eBook?
- Where analytics began, where it is today, and where it’s going
- Why your organization can no longer afford not to use analytics
- What the data you already have should and could be telling you
- How to lay the groundwork for incorporating analytics into your fundraising strategy
- How to overcome resistance and start establishing a data-driven culture