Diversity in Giving 

Are you speaking the language of tomorrow’s donors?

As the United States continues to grow and become more diverse, it’s more important than ever to consider whether the nonprofit playbook is due for an overhaul. Do current fundraising efforts have the cultural competency to reach all Americans who might support nonprofits?

Based on a survey of more than 1,000 U.S. donors, our first-ever Diversity in Giving study provides an in-depth analysis of the priorities, values, and attitudes of African-American, Asian, and Hispanic donors. By understanding each group’s giving attitudes and preferences, this study serves as a strong foundation to guide your organization toward a more inclusive—and effective—fundraising approach.

Download your copy today to learn which donors:

• Would donate more if they were asked more often
• Are more likely to give to emergency relief organizations
• Are most likely to give spontaneously, based on emotion