In Part 1 of the Supporters In Sight series, we identified what personas are and how you can use them to connect with supporters. In Part 2, we examined how they can help determine your best major and midlevel giving prospects. Now, Part 3 explores personas through the lens of peer-to-peer fundraising. This report uncovers your peer-to-peer supporters’ unique motivations, key indicators to look for, and ways you can leverage personas to identify and target the individuals most excited about your cause.
Start reading to discover:
- Key demographic and inclination indicators that demonstrate a supporter’s capacity to participate in peer-to-peer fundraising
- Profiles of the strongest peer-to-peer supporters in your constituent population
- How to segment persona-driven messaging that resonates with your top participants
Include persona models in your organization’s strategy today to create a more complete picture of your highest-impact supporters. Download the report to get started!