Sustained donors, monthly giving, or recurring giving—whatever you call it—is an important, yet often overlooked, tactic in a fundraising portfolio. Initiating such a program can cause internal strife across teams, necessitate multiple marketing agendas tailored to steward elusive givers, and create technical issues.
At the end of the day, can it really be worth it? Yes! This is the first installment of a new series that will address these concerns, show you the revenue you are leaving on the table, and point you toward the best bets for your program success. With this study, we’ll show how expanding recurring revenue can impact your bottom line.