The first step to building meaningful relationships with supporters is to learn about them at a fundamental level. The Next Generation of American Giving helps you do just that, by revealing multichannel preferences and charitable habits of Millennials, Generation X, Baby Boomers, Matures, and by giving you a first look at the charitable perspective of up-and-coming Generation Z.

Key findings include:

• Fewer Americans give, so understanding and retaining the donors you have is more important than ever
• Giving is distributed across more channels than ever before
• Baby Boomers remain the most generous generation, and the number of Boomers saying they give is increasing
• Generation X is on deck…and there are way more Gen X-ers than you think

There’s more great insight in the report. Grab your copy and start reading today!