Untapped Potential

Data health is a key part of fundraising success. Fundraisers need to clean data and keep it up to date, so they can use it to develop more meaningful relationships with existing donors. How much money are you leaving on the table because of bad data? What is the untapped potential in a typical nonprofit’s database?

This report definitively answers these questions and reveals the true dollar value of good data practices. Key findings include:

• Online giving is growing, but on average, 53% of records in a nonprofit’s database are missing email addresses*
• The average nonprofit could be wasting thousands of dollars on each mailing thanks to bad addresses
• Using an automated credit card updater service can help nonprofits retain thousands of dollars that might otherwise be lost on declined transactions for sustained gifts

There’s more great insight in the report. Now, get reading!