The third in the Vital Signs series, this latest report focuses on the makeup of donor households in America to guide changes in your fundraising strategies and priorities. Adding data from 2015-2019 to round out a review of trends throughout the decade, the study helps you better understand what influences sector growth and how you can respond to an ever-changing market.
Key findings include:
- The number of donor households continues to decline
- Strategies to strengthen donor retention are more critical than ever
- Major giver preferences can play a key role in effective fundraising practices
Access the report for even deeper insight. Now, get reading!