International Trends

In this section, you'll find

The Charitable Giving Report also offers a glimpse into international giving trends. As 2020 continued to unfold and produce rapidly evolving challenges and change, the social good community found itself navigating an unprecedented landscape.

The COVID-19 pandemic forced organizations to grapple with seismic shifts to their operations, from canceling major fundraising events to working remotely and altering service delivery. We saw firsthand in the data the impact of COVID-19 on fundraising in several countries.

Canada

Since its launch in 2014, the Blackbaud Institute Index has grown to include approximately 390 Canadian organizations and more than $950 million in giving. The Index is updated each quarter and reports year-over-year percent changes.

For quarterly updates on Canadian giving trends, visit the Blackbaud Institute Index—Canada.

-4.8%
Overall Giving YOY

Overall & Online Giving Distribution by Month

23.9%

Online Giving YOY

10.7%

Percentage of Total Fundraising from Online Giving

The United Kingdom

Tracking more than £310 million from approximately 300 organizations in U.K.-based charitable giving, the Blackbaud Institute Index is updated each quarter and reports year-over-year percent changes.

For quarterly updates on giving trends in the United Kingdom, visit the Blackbaud Institute Index–U.K.

-5.9%
Overall Giving

Overall & Online Giving Distribution by Month

32.0%

Online Giving

4.3%

Percentage of Total Fundraising from Online Giving

Spotlight on JustGiving

JustGiving, whose mission is to ensure no great cause goes unfunded, has helped people in 164 countries raise over $4.5 billion since its inception in 2000 for good causes through online fundraising and crowdfunding. Though COVID-19 impacted large charity participation events, JustGiving tracked strong giving rates throughout the year due to increased personal activations. Even without marathons and other traditional active events, consumers led the way through personal appeals, runs, and walks, such as Captain Tom Moore’s nearly $40M fundraiser. The profound response from individuals was a key driver of the increase, more than doubling the number of donations YOY in certain use-cases.

  • Active fundraising donations (cycling, marathons, walks, etc.): -48%
  • Charity Appeals Overall YOY: 199%
  • In-memory Appeals YOY: 56%

Australia and New Zealand

Tracking nearly $550 million from more than 150 organizations in Australian and New Zealand-based charitable giving, the Blackbaud Institute Index is updated each quarter and reports year-over-year percent changes. 

For quarterly updates on these giving trends, visit the Blackbaud Institute Index–Australia and New Zealand.

-4.2%
Overall Giving

Overall Giving Distribution by Month

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Where to next?

See the highlights of this year’s report and how you can make the most of the information to enhance your strategies.

In this section, you'll find:

  • Executive Summary of Findings
  • How to Use a Benchmark
  • About the Report and Blackbaud Institute Index
Read More

For the ninth consecutive year, the Charitable Giving Report has found an increase in giving.

In this section, you'll find:

  • Overall Giving Trends by Size
  • Profiles of the Average U.S. Donor
  • Overall Giving Trends by Month
  • Overall Giving Trends by Subsector
Read More

Get a glimpse into how international giving trended in 2020.

In this section, you'll find:

  • Canada Giving
  • United Kingdom Giving
  • Australia/New Zealand Giving
Read More