2016 Nonprofit Content Marketing 

In Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, created in partnership with Content Marketing Institute and sponsored by FusionSpark Media, we learn that nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last year – and, generally speaking, they’re becoming more effective in many of these areas, and in particular, with how effectively they use tactics. Yet, in terms of overall effectiveness, only 26% say they’re effective – a drop from last year when about one-third of marketers said they were effective. Our new report reveals this insight and much more.