Gen Z at the Table:

A Special Edition of The Next Generation of Giving

Embrace the future of fundraising.

One-third of Gen Z supporters say they plan to increase their giving this year. Are you ready to welcome them to the table?

Combining strong survey data from 1000+ Gen Zers and hundreds of nonprofit pros with powerful first-person insights, our latest report from the Blackbaud Institute delves into the data to reveal key Gen Z giving behavior insights, helping fundraisers steward this generation and build meaningful, lasting relationships. 

Read the full report to discover:

  • Gen Z’s deeply held beliefs and unique global perspectives

  • Top motivators for Gen Z donors

  • How they prefer to be thanked after donating

  • Engagement opportunities fundraising professionals may be missing out on