Giving in an Election Year

The impact of political giving on charitable giving has been debated for decades, especially before and after presidential campaigns. There is no question that increasingly aggressive political campaigns discourage nonprofits from investing in donor acquisition campaigns when competition for attention is so intense. But a question remains: Does competition from political fundraising affect donor giving to nonprofits?

We dove deep into data from the 2012 presidential race to provide fundraising insight you can use during the 2016 election year, including:

• The charitable giving habits of 400,000 political donors
• How they were changed by the 2012 election cycle
• Surprising demographics to target for outreach in 2016