#GivingTuesday Trends

Discover what we learned when we took an in-depth look at #GivingTuesday trends in the United States, stretching as far back as 2012 when #GivingTuesday was founded by New York’s 92nd Street Y in partnership with the United Nations Foundation. This global day of giving has followed Black Friday and Cyber Monday for the past three years on the Tuesday after Thanksgiving in the United States. The #GivingTuesday movement has now engaged more than 10,000 organizations worldwide.

The #GivingTuesday Trends report includes giving data from more than 4,300 organizations representing $55.6 million in online fundraising since 2012 that took place on #GivingTuesday. Significant work has gone into building the analysis model and making sure the data meets strict requirements. This includes collecting giving data for several years, checking and rechecking for anomalies, classifying each organization by sector using its National Taxonomy of Exempt Entities (NTEE) code, matching and retrieving reported total revenue information, and applying statistical expertise to the data.