HIPAA, PHI, and You 

Grateful patients are one of a hospital foundation’s best sources for donor acquisition. Yet, the nature of the patient’s interaction with your hospital is very personal. How you will manage and incorporate patient data into your business processes is an important consideration in building your relationship with patients. The new HIPAA rules give hospital development offices and foundations access to additional PHI, including treating physician, department of service, and outcome information. Once again, fundraising communications and outreach can be targeted to donors and prospects based on a specific program related to patients’ areas of treatment. This report will help you as you begin to implement the business processes of a grateful patient program and ensure your use of the data adheres to the rules, both legally and ethically.