First Impressions

Find out what drives first-time donors.

Spontaneous giving isn’t random—72% of spontaneous givers were familiar with an organization before making their first gift. So, is your organization making a good first impression?

Our new Blackbaud Institute report analyzes survey data from more than 1,000 spontaneous, first-time donors to identify what drives them to give, and how you can harness their generosity for lasting relationships.

Read the full report to learn:

• Top motivators for spontaneous givers, by generation and demographics
• The keys to fostering repeat donations with younger donors and donors of color
• Actionable insights for winning over first-time donors with strategic branding and frictionless giving