Supporters in Sight Part 1
An Introduction to Personas
Report
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Can you identify the core supporters in your database?
Building persona models can help bring your existing supporters into focus, using the information you already have to cultivate even stronger relationships. And with fewer donors giving to charities, your relationships with those who are still giving are more valuable than ever!
In this report, we’ll examine what personas are and how you can use them to connect with your highest-impact supporters through personalized engagement strategies.
Start reading to discover:
- What data-driven persona models can do for your organization
- Key demographic and inclination indicators that you can use to segment your donors
- Recommendations for using personas across your entire organization—not just in the development office
Include persona models in your organization’s strategy today to create a more complete picture of your supporters. Download the report to get started!