The Next Generation of UK Giving

The Charitable Habits of Generation Z, Millennials, Generation X, Baby Boomers, and Matures

How do you focus on the ways different generations give today
and plan for how they’ll give tomorrow?

The first step to building meaningful relationships with supporters is learning about them at a fundamental level. The Next Generation of UK Giving helps you do just that, by revealing multichannel preferences and charitable habits of Generation Zers, Millennials, Generation Xers, Baby Boomers and Matures.

Key findings include:

  • The youngest generations have arrived as the most generous UK givers
  • Giving is distributed across more channels than ever before
  • Concern about overhead is high among donors

There’s more great insight in the report. Grab your copy and start reading today!