Supporters In Sight

Can you identify the core supporters in your database? The Blackbaud Institute’s Supporters In Sight series dives into the importance of using personas to bring your supporters into focus. Part 1: An Introduction to Personas examines what personas are and how you can leverage them to curate personalized engagement strategies with your supporters. Part 2: A Look at Affluent Donor Personas explores how persona modeling can help you identify and connect with your highest-impact supporters in your major, mid-level, and annual fund campaigns.Part 3: A Look at Peer-to-Peer Personas explores personas through the lens of peer-to-peer fundraising to identify the most likely participants in your next campaign or event.

With fewer and fewer donors giving to charities, your relationships with those who are still giving prove more valuable than ever. Start reading to learn how you can embrace persona models in your organization’s strategy.

 

Part 1:
An Introduction to Personas

Part 2:
A Look at Affluent Donor Personas

Part 3:
A Look at Peer-to-Peer Personas