Sustainers in Focus
Sustainer giving is extraordinarily valuable because people give more and it substantially increases donor retention. Yet initiating such a program can cause internal strife across teams, necessitate multiple marketing agendas tailored to steward elusive givers, and create technical issues. This research series from the Blackbaud Institute addresses these concerns through rigorous research, showing you the revenue you are leaving on the table in Part 1 and pointing you toward the best bets for program success in Part 2. Turn to this series to learn why you can’t afford not to have a sustainer program in place and the proven practices that you can follow to find success.