Charitable Support Across Generations
In the UK and Ireland; Australia and New Zealand; and Canada
Do your fundraising efforts effectively reach and engage supporters across generations?
Our latest Blackbaud Institute research provides invaluable insights into the supporting habits and preferences of Gen Zers, Millennials, Gen Xers, and Boomers. We surveyed 1,000+ individuals in three regions—Australia and New Zealand; Canada; and the UK and Ireland—to help you discover how different generations engage with causes and the motivators behind their support.
Get your regional insights Here
UK and Ireland
Did you know that the younger generations want more recognition after their support than the older generations? Dive into the charitable support preferences of individuals in the UK and Ireland to better engage your supporters and prospects.
Canada
75% of participants share that they research nonprofits and causes before becoming a supporter, with a focus on reputation, impact, and efficiency. Uncover the unique habits of Canadian supporters to tailor your communication and engagement strategies.
Australia and New Zealand
Causes related to healthcare, social services, animal protection, and children’s wellbeing receive the highest levels of support, with most participants supporting two causes. Learn more about the key trends and engagement opportunities in Australia and New Zealand.
1/3 of Gen Z supporters plan to increase giving this year. Are you ready to meet them? Explore Gen Z giving behavior in this new report.
In this free Blackbaud Institute report, you’ll hear directly from spontaneous, first-time donors to learn what motivates them and how you can harness this generosity for your mission.