Supporters In Sight Part 4

In Part One of the Supporters In Sight series, we defined personas and their critical role in creating personalized engagement strategies. In Part Two, we explored persona modeling as it applies to major, mid-level, and annual fund campaigns. In Part Three, we uncovered the unique motivations of peer‑to‑peer supporters and how to identify your most promising prospects.

Now, in this 2026 Edition of Supporters in Sight: Part Four, we take the next step—showing how targeted, persona‑based messaging elevates your mail, email, social, and text campaigns.

Direct marketing succeeds when you know who you’re speaking to, reach them where they are, and deliver messages that feel personal and relevant. When done well, it cultivates long‑term relationships that spark repeated giving and deeper commitment.

In this report, you’ll discover:

• The seven core donor personas that drive stronger direct marketing ROI
• The demographic and inclination indicators that help you segment with precision
• The channels each persona prefers—and why those preferences matter
• Example messages crafted to resonate with each persona
• Likely donor actions by acquisition channel, based on industry-wide research

Equip your organization with persona‑driven insights that make every touchpoint more meaningful. Download the report to start creating more human, data‑informed direct marketing campaigns today.