Research and
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Explore research, resources, and reports that illuminate the topics that matter to you.
Sector Trends
The Resilient Nonprofit
Recent years have tested fundraisers’ creativity and resilience. See how optimized revenues streams are allowing successful nonprofits to weather an unpredictable fundraising environment with optimism.
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Gen Z at the Table
1/3 of Gen Z supporters plan to increase giving this year. Are you ready to meet them? Explore Gen Z giving behavior in this new report.
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28 Results
What Will Giving Look Like in 2035?
Get a glimpse into the future of giving with this new spotlight! These five data-informed predictions will help you stay ahead of the curve in the decade ahead.
The Resilient Nonprofit
Recent years have tested fundraisers’ creativity and resilience. See how optimized revenues streams are allowing successful nonprofits to weather an unpredictable fundraising environment with optimism.
2023 Trends in Giving Spotlight
This look at 2023 giving tells a powerful story of resiliency, showcasing the best performing subsectors with tips and tricks to maximize generosity in 2024.
Philanthropy Through Recession
The guide offers a wide array of historical research against the backdrop of long-term trends, leveraging data from the annual Giving USA Report. Inside you’ll find seven steps that organizations can take today to future-proof their operations, tips for nonprofit finance teams, and overall trends to watch.
Charitable Giving Report – 2021
The 2021 Charitable Giving Report highlights philanthropy trends, offers guidance on how social good professionals can benchmark their organization, and shares insights to boost fundraising performance.
Charitable Giving Report – 2020
A comprehensive look at charitable giving trends in 2020, including guidance on how social impact organizations can benchmark their organization and boost fundraising performance.
2019 Charitable Giving Report
This annual report is one of the most highly sought after and credible resources on fundraising performance in the social good community. Helping organizations stay on top of the trends and make informed, strategic decisions, this year’s report includes more insight than ever before!
2018 donorCentrics® Report on Higher Education Alumni Giving
The 2018 donorCentrics Annual Report on Higher Education Alumni Giving examines key performance metrics and trends related to donors, revenue, participation, reactivation, retention, and more.
2018 Charitable Giving Report: Healthcare Sector Spotlight
In this Healthcare spotlight, you’ll receive a firsthand look at how charitable giving performed in the Healthcare sector in 2018. By remaining aware of the trends shaping philanthropy, you’ll have the insight you need to make informed, strategic decisions for your mission.
2018 Charitable Giving Report: Higher Education Spotlight
In this Higher Education spotlight, you’ll get a closer look at how charitable giving performed in the Higher Education sector in 2018. By staying aware of the trends shaping philanthropy in your field, you’ll have the insight you need to make informed, strategic decisions for your mission.
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