Research and
Resource Library
Explore research, resources, and reports that illuminate the topics that matter to you.
Donor Survey
First Impressions: Spontaneous Giving Insights
In this free Blackbaud Institute report, you’ll hear directly from spontaneous, first-time donors to learn what motivates them and how you can harness this generosity for your mission.
Download the ReportAll Research and Resources
91 Results
The Next Generation of American Giving – 2013
The Next Generation of American Giving (2013) reveals multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. These preferences can have a big impact on your fundraising ideas and strategies!
Can’t find what you’re looking for? We are adding from our catalog of over a decade of research and resources.