Research and
Resource Library
Explore research, resources, and reports that illuminate the topics that matter to you.
Sector Trends
2024 Trends in Giving
We’ve got good news: giving rose by 2% in 2024, thanks to hardworking fundraisers like you. Get the details on this upward trend, including a new record in individual giving.
Benchmark Your SuccessAll Research and Resources
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Giving in an Election Year
The impact of political giving on charitable giving has been debated for decades, especially before and after presidential campaigns. There is no question that increasingly aggressive political campaigns discourage nonprofits from investing in donor acquisition campaigns when competition for attention is so intense. But a question remains: Does competition from political fundraising affect donor giving to nonprofits?
npEXPERTS 2016: Philanthropy by the Numbers
Inside these pages the best and brightest minds in philanthropy speak up about what’s happening in the sector today and how these trends are shaping the future. Page by page, they get down to the nitty gritty to reveal the full story behind what they’re seeing in nonprofit leadership, sector diversity, peer-to-peer, advocacy, and more.
Analytics-Driven Fundraising
In our eBook Analytics-Driven Fundraising: Everything You Need to Reach Financial Success, we give you all the information you need to become an analytics-driven organization.
#GivingTuesday Trends
The #GivingTuesday Trends report includes giving data from more than 4,300 organizations representing $55.6 million in online fundraising since 2012 that took place on #GivingTuesday.
2015 Nonprofit Content Marketing
In Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, created in partnership with Content Marketing Institute and sponsored by FusionSpark Media, we present some truly exciting findings about this segment of marketers.
npEXPERTS 2015
From peer-to-peer fundraising to giving days, new trends put donors in the driver’s seat, letting them shape their involvement to match their giving preferences. Our experts share what this means for how we measure the impact of our outreach and programs.
2015 Charitable Giving Report
The 2015 Charitable Giving Report has leveraged findings from The Blackbaud Index for many years now to provide the largest analysis of overall and online giving data anywhere in the nonprofit sector. Our goal with this Report is to provide a benchmark for giving and help inform nonprofits’ fundraising strategies in 2016. The report includes overall giving data from 5,379 nonprofit organizations representing $18.2 billion in total fundraising from 2015. It also includes online giving data from 3,983 nonprofits representing $2.2 billion in online fundraising from 2015.
Diversity in Giving
Based on a survey of more than 1,000 U.S. donors, our first-ever Diversity in Giving study provides an in-depth analysis of the priorities, values, and attitudes of African-American, Asian, and Hispanic donors. By understanding each group’s giving attitudes and preferences, this study serves as a strong foundation to guide your organization toward a more inclusive—and effective—fundraising approach.
Cloud Technology for Nonprofits
The growing use of cloud-based technology allows nonprofit organizations to focus on their services, programs, and respective missions rather than investing in expensive, time-consuming IT infrastructure.
npEXPERTS 2014: Show the Love
In npEXPERTS – Show the Love: Thoughtful Engagement to Retain Donors – you’ll find thoughtful advice written collaboratively by a cross-section of nonprofit fundraising experts.
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