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Explore research, resources, and reports that illuminate the topics that matter to you.
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What Can We Expect from GivingTuesday in an Election Year?
Do political donors continue their generosity into year-end? A new analysis of data from recent election cycles reveals encouraging trends in giving from GivingTuesday and beyond.
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2016 Nonprofit Content Marketing
In Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, created in partnership with Content Marketing Institute and sponsored by FusionSpark Media, we learn that nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last year – and, generally speaking, they’re becoming more effective in many of these areas, and in particular, with how effectively they use tactics.
Fifth-Annual Charitable Giving Report
Now in its fifth year, the 2016 Charitable Giving Report leverages The Blackbaud Index—which tracks approximately $23 billion in US-based charitable giving—to provide one of the most credible resources on fundraising performance in the social good community. As you’re working day in and day out to make an impact for your cause, we hope this report can help by arming you with the information you need to benchmark your performance and guide your fundraising strategies this year and beyond.
Sustainers in Focus: Part 1
Sustained donors, monthly giving, or recurring giving—whatever you call it—is an important, yet often overlooked, tactic in a fundraising portfolio. Initiating such a program can cause internal strife across teams, necessitate multiple marketing agendas tailored to steward elusive givers, and create technical issues.
Giving in an Election Year
The impact of political giving on charitable giving has been debated for decades, especially before and after presidential campaigns. There is no question that increasingly aggressive political campaigns discourage nonprofits from investing in donor acquisition campaigns when competition for attention is so intense. But a question remains: Does competition from political fundraising affect donor giving to nonprofits?
npEXPERTS 2016: Philanthropy by the Numbers
Inside these pages the best and brightest minds in philanthropy speak up about what’s happening in the sector today and how these trends are shaping the future. Page by page, they get down to the nitty gritty to reveal the full story behind what they’re seeing in nonprofit leadership, sector diversity, peer-to-peer, advocacy, and more.
Analytics-Driven Fundraising
In our eBook Analytics-Driven Fundraising: Everything You Need to Reach Financial Success, we give you all the information you need to become an analytics-driven organization.
#GivingTuesday Trends
The #GivingTuesday Trends report includes giving data from more than 4,300 organizations representing $55.6 million in online fundraising since 2012 that took place on #GivingTuesday.
2015 Nonprofit Content Marketing
In Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, created in partnership with Content Marketing Institute and sponsored by FusionSpark Media, we present some truly exciting findings about this segment of marketers.
npEXPERTS 2015
From peer-to-peer fundraising to giving days, new trends put donors in the driver’s seat, letting them shape their involvement to match their giving preferences. Our experts share what this means for how we measure the impact of our outreach and programs.
2015 Charitable Giving Report
The 2015 Charitable Giving Report has leveraged findings from The Blackbaud Index for many years now to provide the largest analysis of overall and online giving data anywhere in the nonprofit sector. Our goal with this Report is to provide a benchmark for giving and help inform nonprofits’ fundraising strategies in 2016. The report includes overall giving data from 5,379 nonprofit organizations representing $18.2 billion in total fundraising from 2015. It also includes online giving data from 3,983 nonprofits representing $2.2 billion in online fundraising from 2015.
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