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Explore research, resources, and reports that illuminate the topics that matter to you.

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    Diversity in Giving

    Based on a survey of more than 1,000 U.S. donors, our first-ever Diversity in Giving study provides an in-depth analysis of the priorities, values, and attitudes of African-American, Asian, and Hispanic donors. By understanding each group’s giving attitudes and preferences, this study serves as a strong foundation to guide your organization toward a more inclusive—and effective—fundraising approach.


    HIPAA, PHI, and You

    This report will help you as you begin to implement the business processes of a grateful patient program and ensure your use of the data adheres to the rules, both legally and ethically.


    Cloud Technology for Nonprofits

    The growing use of cloud-based technology allows nonprofit organizations to focus on their services, programs, and respective missions rather than investing in expensive, time-consuming IT infrastructure.


    npEXPERTS 2014: Show the Love

    In npEXPERTS – Show the Love: Thoughtful Engagement to Retain Donors – you’ll find thoughtful advice written collaboratively by a cross-section of nonprofit fundraising experts.


    npEXPERTS 2014: Cupid’s Arrow

    Leading experts have come together to share fundraising ideas, best practices and years of experience in helping nonprofits boost donor acquisition.


    2013 Charitable Giving Report

    The 2013 Charitable Giving Report leverages findings from The Blackbaud Index to provide the largest analysis of actual overall charitable giving and online giving data in the nonprofit sector.


    Data-Driven Fundraising – UK

    Partnering with research consultancy nfpSynergy, Blackbaud Europe’s Data-Driven Fundraising Report sought to explore these issues and more by looking at the CRM systems not-for-profits are using to manage data and ascertaining just how important CRM and data are perceived to be within not-for-profits.


    2013 State of the Not-For-Profit Industry

    To gauge levels of optimism, help not-for-profits benchmark their own forecasts, and report on some of the key management strategies not-for-profit leaders are using, Blackbaud has annually conducted the State of the Not-for-profit Industry (SONI) Survey since 2004. The SONI Survey has traditionally uncovered the degree to which not-for-profits anticipate changes in their organizations from year to year. In 2012, the Survey was revised to directly address key trends.


    npEXPERTS 2013

    In Online Marketing Insights for Nonprofits, experts in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more have come together to bring you top-notch insights and practical advice on how to leverage technology and the Internet for online marketing and fundraising growth.


    The Next Generation of American Giving – 2013

    The Next Generation of American Giving (2013) reveals multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. These preferences can have a big impact on your fundraising ideas and strategies!


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