Research and
Resource Library
Explore research, resources, and reports that illuminate the topics that matter to you.
Sector Trends
2024 Trends in Giving
We’ve got good news: giving rose by 2% in 2024, thanks to hardworking fundraisers like you. Get the details on this upward trend, including a new record in individual giving.
Benchmark Your SuccessAll Research and Resources
89 Results
Gen Z at the Table
1/3 of Gen Z supporters plan to increase giving this year. Are you ready to meet them? Explore Gen Z giving behavior in this new report.
2023 Trends in Giving Spotlight
This look at 2023 giving tells a powerful story of resiliency, showcasing the best performing subsectors with tips and tricks to maximize generosity in 2024.
Development Plan Toolkit
Development is more intentional and all-encompassing than just raising dollars; it’s about raising ambassadors who will join your cause and remain loyal for the long haul. Now more than ever, your approach to fundraising should be strategic, collaborative and align your organization around development.
Chart Your Course: AI Webinar Series
An era of breakthrough advances is here. You’re responding to an endless stream of news, hype, progress, and upheaval. Whether you’re an established leader or a change agent, you want to harness the potential of AI and other innovative and emerging approaches to power your impact. But how do you cut through the noise? Find out in this webinar series.
Philanthropy Through Recession
The guide offers a wide array of historical research against the backdrop of long-term trends, leveraging data from the annual Giving USA Report. Inside you’ll find seven steps that organizations can take today to future-proof their operations, tips for nonprofit finance teams, and overall trends to watch.
Tipping Point: Aligning with Supporters in a Changing World
Tipping Point highlights the disconnects between donors and nonprofit organizations exacerbated by the COVID-19 pandemic. Inside find insights into donor preferences for the “new normal” and recommendations for adaptability.
Charitable Giving Report – 2021
The 2021 Charitable Giving Report highlights philanthropy trends, offers guidance on how social good professionals can benchmark their organization, and shares insights to boost fundraising performance.
The State of the Faith Communities Subsector
Get the pulse on the state of the Faith Communities subsector against the backdrop of long-term trends and the core practices that have enabled organizations to weather economic, environmental, political, and social challenges.
Supporters In Sight Part 4
Direct marketing is all about identifying your core audiences, reaching them where they are, and delivering messages that resonate with them to cultivate robust, long-term relationships that deliver repeated donations over time.
Vital Signs Part 3
The third in the Vital Signs series, this latest report focuses on the makeup of donor households in America to guide changes in your fundraising strategies and priorities.
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