Research and
Resource Library
Explore research, resources, and reports that illuminate the topics that matter to you.
Sector Trends
The Resilient Nonprofit
Recent years have tested fundraisers’ creativity and resilience. See how optimized revenues streams are allowing successful nonprofits to weather an unpredictable fundraising environment with optimism.
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Gen Z at the Table
1/3 of Gen Z supporters plan to increase giving this year. Are you ready to meet them? Explore Gen Z giving behavior in this new report.
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85 Results
Charitable Giving Report – 2021
The 2021 Charitable Giving Report highlights philanthropy trends, offers guidance on how social good professionals can benchmark their organization, and shares insights to boost fundraising performance.
Supporters In Sight Part 4
Direct marketing is all about identifying your core audiences, reaching them where they are, and delivering messages that resonate with them to cultivate robust, long-term relationships that deliver repeated donations over time.
Vital Signs Part 3
The third in the Vital Signs series, this latest report focuses on the makeup of donor households in America to guide changes in your fundraising strategies and priorities.
Vital Signs Part 2
This insight gives your organization an incredible opportunity to develop the value of new donors.
Vital Signs Part 1
This report examines giving patterns in the sector and how organizations can respond to this dynamic market.
Supporters In Sight Part 3
This report uncovers your peer-to-peer supporters’ unique motivations, key indicators to look for, and ways you can leverage personas to identify and target the individuals most excited about your cause.
The Connected Office: Arts and Cultural Version
In this updated eBook tailored to arts and cultural organizations, you’ll get a tactical guide for every area—from executive leadership to the board of directors, membership to visitor services, finance to IT, and everything in between—to show you how these teams can partner more effectively and operate as one connected organization. Additionally, we added two new chapters to help you navigate the current landscape: Virtual Work Culture and Virtual Events. This insight will help you stay connected across your organization as you embrace the new normal.
The Connected Office: Church Version
In this updated eBook, you’ll get a tactical guide for every area of your church staff—from leadership to stewardship, ministries to communications, and everything in between—to show you how these teams can partner more effectively and operate as one connected organization. Additionally, we’ve added two new chapters to help you navigate the current landscape: Virtual Service and Virtual Staff Culture. This information will help you stay connected across your teams as you embrace the new normal.
The Connected Office
In this updated eBook, you’ll get a tactical guide for every area of your organization—from executive leadership to the board of directors, grants to programs, finance to IT, and everything in between—to show you how these teams can more effectively partner to operate as one connected organization.
Charitable Giving Report – 2020
A comprehensive look at charitable giving trends in 2020, including guidance on how social impact organizations can benchmark their organization and boost fundraising performance.
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