Next Generation of Giving

The Next Generation of Giving research series reveals multichannel preferences and charitable habits based on generation. Conducted in 2010, 2013, and 2018, this research helps fundraisers understand their donors’ perspectives based on their age and optimize their outreach to connect with each group. Click the images below to access your free reports:

2018

The Next Generation of America Giving: The Charitable Habits of Generation Z, Millennials, Generation X, Baby Boomers, and Matures [Report]

The Next Generation of Canadian Giving: The Charitable Habits of Millennials, Generation Xers, Baby Boomers and Civics [Report]

The Next Generation of UK Giving: The Charitable Giving Habits of Generation Zers, Millennials, Generation Xers, Baby Boomers and Matures [Report]

The Next Generation of Australia and New Zealander Giving: The Charitable Giving Habits of Generation Zers, Millennials, Generation Xers, Baby Boomers and Matures [Report]

2013:

The Next Generation of America Giving Report: The Charitable Habits of Generation Z, Millennials, Generation X, Baby Boomers, and Matures [Report]

The Next Generation of America Giving Report: The Charitable Habits of Generation Z, Millennials, Generation X, Baby Boomers, and Matures [Infographic]

The Next Generation of Canadian Giving: The Charitable Habits of Generation Y, X, Baby Boomers, and Civics [Report]

The Next Generation of Canadian Giving: The Charitable Habits of Generation Y, X, Baby Boomers, and Civics [Infographic]