• Sector Snapshot
• Engagement
• Demographics
• Analytics
• Subsector Spotlights

• Giving
• Team Structure & Leadership

• End-of-Year Campaign
• Creating Content that Works
• Website
• Advocacy
• Direct Response
• Events
• Fundraising
• Privacy
• Social Media
• Volunteers

• Indicators
• Donor Type
• Ethnicity
• Gender
• Generational

• Database Optimization
• Data-Driven Fundraising Tactics
• Using Data in Your Donor Programs
• Constituent Metrics
• Types of Analytics
• Cultivate and Convert

• Arts & Culture
• Faith Communities
• Healthcare
• Higher Education
• K–12

• Total Overall Giving
• Online Giving
• Individual Giving
• Foundation Giving
• Corporate Giving

• Leadership
• Organization Management
• Culture of Philanthropy
• Financial Management
• Technology
• Privacy

• Organizational Alignment
• End-of-Year Engagement Strategies
• #GivingTuesday
• Welcome Series

• Content Types
• Copy and Storytelling
• Audience Personas
• Formatting Your Content

• Visitor Experience
• SEO
• Landing Pages
• Donation Pages

• Engagement Strategy
• Calls to Action
• Copy and Storytelling
• Convert Advocates into Donors

• Trends
• Best Practices

• Setting Event Goals
• Cultivation and Stewardship Events
• Galas
• Virtual Events

• Disaster Philanthropy
• Election Year Giving
• Peer-to-Peer Fundraising
• Planned Giving
• Major Giving
• Mid-Level Giving
• Sustainer Giving
• Annual Giving
• Donor Retention and Attrition

• Data with Privacy Implications
• Marketing Privacy
• Fundraising Privacy
• Culture of Privacy

• Audience Building
• Social Media Privacy
• Trends

• Building a Volunteer Program
• Convert Volunteers to Donors

• Indicators

• Principal Donors
• Major Donors
• Planned Giving Donors
• Mid-Level Donors
• Annual Donors
• Peer-to-Peer Donors

• The Donor Gap
• African American Donor Community
• Asian American Donor Community
• Hispanic Donor Community

• Gender Trends
• Gender and Age
• Gender and Household Status

• Giving by Generation
• Matures
• Baby Boomers
• Generation X
• Millennials
• Generation Z

• Single Source of Truth
• Constituent Records Management (CRM) Policies and Procedures
• Data Management
• Address Management
• Data Culture

• Benchmarking
• Personas

• Major Giving Programs
• Planned Giving Programs
• Peer-to-Peer Programs

• Donor Retention and Attrition
• Donor Acquisition
• Recency/Frequency/Monetary (RFM) History
• Upgrades and Downgrades
• Frequency of Engagement

• Six Types of Analytics

• Testing
• Email
• Website Optimization
• Social Media Metrics

• Trends
• Engagement

• Trends
• Demographics
• Engagement
• Building a Connected Church

• Trends
• Engagement
• Finance
• Privacy

• Trends
• Analytics
• Engagement
• Campus Social Responsibility

• Trends
• Engagement
• Education Management
• The K-12 Business Office