Research and
Resource Library
Explore research, resources, and reports that illuminate the topics that matter to you.
New Insights
What Can We Expect from GivingTuesday in an Election Year?
Do political donors continue their generosity into year-end? A new analysis of data from recent election cycles reveals encouraging trends in giving from GivingTuesday and beyond.
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Sustainers in Sight Part 2
Uncovering your major givers’ unique motivations, this report explores the key indicators you should be looking for and the ways you can use affluent donor personas to connect with your highest-impact supporters.
The Next Generation of American Healthcare Giving
The first-ever Next Generation of American Healthcare Giving provides a data-backed look at the charitable habits, preferences, and behaviors of healthcare donors by generation.
Supporters in Sight Part 1
Building persona models can help bring your existing supporters into focus, using the information you already have to cultivate even stronger relationships. Examine what personas are and how you can use them to connect with your highest-impact supporters through personalized engagement strategies.
2018 Charitable Giving Report
Tracking over $31 billion in U.S.-based charitable giving from the Blackbaud Index, the 2018 Charitable Giving Report is one of the most credible resources on fundraising performance in the social good community.
The Right Mix
Your organization could achieve greater success by diversifying its revenue streams and aligning marketing and fundraising to better communicate your mission and impact.
Finding Your Own Right Mix
The Right Mix explored how a diverse fundraising portfolio can amplify your organization’s financial security and sustainability. By understanding the benefits and pitfalls of different funding mixes, your organization can further strengthen donor retention and increase fundraising revenue.
Financial Management Toolkit
Get step-by-step guidance from 12 nonprofit finance experts on organizational strategy, cybersecurity, sustainer programs, and more to learn how you can partner across your organization and reshape your overall funding strategies.
Untapped Potential
Data health is a key part of fundraising success. Fundraisers need to clean data and keep it up to date, so they can use it to develop more meaningful relationships with existing donors.
npEXPERTS 2020: Making Waves
As the first Australia and New Zealand edition of npEXPERTS, this eBook gathers the voices of philanthropic leaders from across the region. These experts delve into topics like donor journeys, social media networks, corporate partnerships and more—all to help you take advantage of philanthropy’s most significant changes.
Tech Trends: How U.S. Nonprofits Connect
This report aims to gain a better understand of how NGOs and nonprofits use technology. It is the only research project dedicated to studying how charitable organizations worldwide use web and email communications, online and mobile fundraising tools, and social and mobile media to engage their supporters and donors.
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