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Explore research, resources, and reports that illuminate the topics that matter to you.
Sector Trends
2024 Trends in Giving
We’ve got good news: giving rose by 2% in 2024, thanks to hardworking fundraisers like you. Get the details on this upward trend, including a new record in individual giving.
Benchmark Your SuccessAll Research and Resources
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npEXPERTS 2017
Fundraising is critical to the success of your mission. Does your entire organization treat it this way? In the newest npEXPERTS eBook, 10 of the brightest minds from across the nonprofit sector share their unique perspectives to help you create a culture of philanthropy—one in which executives, board members, accountants, marketers, and everyone in between understand the importance of your organization’s fundraising success and how they can contribute to it within their unique roles.
2017 Charitable Giving Report: Healthcare Sector Spotlight
The Healthcare Spotlight offers a specialized look at 2017 giving data from the healthcare sector and shows how philanthropy was affected by a year of change and uncertainty.
2017 Charitable Giving Report
The 2017 Charitable Giving Report is one of the most credible resources on fundraising performance in the social good community, tracking nearly $30 billion in U.S.-based charitable giving from the Blackbaud Index. In this report, you’ll get your first look at 2017 giving data and how philanthropy was affected by this year of change and uncertainty.
Sustainers in Focus: Part 2
This highly anticipated Part 2 of the Sustainers in Focus series from the Blackbaud Institute uncovers research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program.
2017 donorCentrics® Annual Report on Higher Education Alumni Giving
The 2017 donorCentrics Annual Report on Higher Education Alumni Giving examines trends related to donors, revenue, participation, reactivation and more. The report also provides valuable insight into the driving forces behind these trends and their implications for fundraisers in higher education. This year’s report also features exciting new data related to days of giving and multichannel fundraising.
donorCentrics® Index of Direct Marketing Fundraising
For the twelve months ending Q4 2016, Target Analytics evaluated transactions from 67 organizations, including over 32 million donors and more than 75 million gifts totaling over $2.6 billion in revenue. Download the summary of findings and list of participating nonprofits that submitted data for the Index.
2016 donorCentrics® Annual Report on Higher Education Alumni Giving
It’s here! The 2016 donorCentrics Annual Report on Higher Education Alumni Giving is hot off the press and ready for viewing. The Report looks at alumni participation, donor retention, reactivation, and donor acquisition trends from more than 200 institutions around the country.
2016 Nonprofit Content Marketing
In Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, created in partnership with Content Marketing Institute and sponsored by FusionSpark Media, we learn that nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods of content promotion than last year – and, generally speaking, they’re becoming more effective in many of these areas, and in particular, with how effectively they use tactics.
Fifth-Annual Charitable Giving Report
Now in its fifth year, the 2016 Charitable Giving Report leverages The Blackbaud Index—which tracks approximately $23 billion in US-based charitable giving—to provide one of the most credible resources on fundraising performance in the social good community. As you’re working day in and day out to make an impact for your cause, we hope this report can help by arming you with the information you need to benchmark your performance and guide your fundraising strategies this year and beyond.
Sustainers in Focus: Part 1
Sustained donors, monthly giving, or recurring giving—whatever you call it—is an important, yet often overlooked, tactic in a fundraising portfolio. Initiating such a program can cause internal strife across teams, necessitate multiple marketing agendas tailored to steward elusive givers, and create technical issues.
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