Research and
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Explore research, resources, and reports that illuminate the topics that matter to you.
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What Can We Expect from GivingTuesday in an Election Year?
Do political donors continue their generosity into year-end? A new analysis of data from recent election cycles reveals encouraging trends in giving from GivingTuesday and beyond.
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Share of the American Wallet
This free report will help you acquire and retain the donors who are most valuable to your organization, so that you can focus on the right prospects and become a more efficient fundraiser for your mission.
The Charitable Deduction
In this white paper, you’ll learn more about the effects of potential tax legislation on the social sector.
npEXPERTS 2017
Fundraising is critical to the success of your mission. Does your entire organization treat it this way? In the newest npEXPERTS eBook, 10 of the brightest minds from across the nonprofit sector share their unique perspectives to help you create a culture of philanthropy—one in which executives, board members, accountants, marketers, and everyone in between understand the importance of your organization’s fundraising success and how they can contribute to it within their unique roles.
2017 Charitable Giving Report: Healthcare Sector Spotlight
The Healthcare Spotlight offers a specialized look at 2017 giving data from the healthcare sector and shows how philanthropy was affected by a year of change and uncertainty.
2017 Charitable Giving Report
The 2017 Charitable Giving Report is one of the most credible resources on fundraising performance in the social good community, tracking nearly $30 billion in U.S.-based charitable giving from the Blackbaud Index. In this report, you’ll get your first look at 2017 giving data and how philanthropy was affected by this year of change and uncertainty.
Sustainers in Focus: Part 2
This highly anticipated Part 2 of the Sustainers in Focus series from the Blackbaud Institute uncovers research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program.
2017 donorCentrics® Annual Report on Higher Education Alumni Giving
The 2017 donorCentrics Annual Report on Higher Education Alumni Giving examines trends related to donors, revenue, participation, reactivation and more. The report also provides valuable insight into the driving forces behind these trends and their implications for fundraisers in higher education. This year’s report also features exciting new data related to days of giving and multichannel fundraising.
donorCentrics® Index of Direct Marketing Fundraising
For the twelve months ending Q4 2016, Target Analytics evaluated transactions from 67 organizations, including over 32 million donors and more than 75 million gifts totaling over $2.6 billion in revenue. Download the summary of findings and list of participating nonprofits that submitted data for the Index.
2016 donorCentrics® Annual Report on Higher Education Alumni Giving
It’s here! The 2016 donorCentrics Annual Report on Higher Education Alumni Giving is hot off the press and ready for viewing. The Report looks at alumni participation, donor retention, reactivation, and donor acquisition trends from more than 200 institutions around the country.
5 Fundraising Resolutions for 2016
Here are insights from five industry leaders sharing five resolutions you can make in 2016 to better guide your fundraising efforts.
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